Web Marketing

New Rules of Marketing

"So, we have a new shining website and a blog. What now? How do we get new customers on board?". This is a very common question customers ask us once their new web platform is online. Generating traffic on a website is indeed no easy task. Just creating a web page does not guarantee millions of page clicks from interested prospects the next day.

This is where Web Marketing comes into play. Web Marketing is a powerful tool that, used properly, can give great visibility in a reasonably short time. It takes two key forms: Search Engine Optimization (SEO), and Search Engine Marketing (SEM). While SEO is mostly based on targeted content, SEM is aimed at increasing Search Engine visibility through paid placement, contextual advertising, and paid inclusion.

On top of SEO and SEM, Social Marketing is becoming more and more important, and we should never forget about traditional online advertisement channels such as banners, rich media and link exchange.

Web Marketing from A to Z

ARAUNDU Srl offers all the key Web Marketing solutions as a bundle or separately, ensuring maximized online visibility for web sites, blogs and landing pages. Our job doesn’t stop at optimizing contents for Search Engine ranking, but we provide monitoring of conversions and revenue reporting services to guarantee the required return on investment is achieved.